Selling and Looking for a Hudson Valley Real Estate Agent?
The key to selling your Columbia County home quickly is the marketing
program which will give you maximum exposure and obtain
the highest possible price. It makes sense to coordinate
all your marketing efforts through one knowledgeable
Hudson Valley Real Estate Company.
Managing Your Property
Market Evaluation. We provide a free
market analysis to help you determine the best selling
price. We also offer suggestions on how you might enhance
the appearance of your property to help achieve the
best sales price possible.
Full Broker Participation. As members of the Columbia
County and Northern Dutchess Multiple Listing Service
we encourage co-broking. To this end we prepare and
distribute informative packages to hundreds of New York
brokers and agents. We also send information to a select
group of brokers in western Massachusetts.
Coordinated Servicing. We answer all
inquiries, schedule all appointments and are present
whenever your property is shown. We qualify all prospective
buyers and make sure you are not burdened with countless
annoying details of selling your property.
Progress Reporting. We keep you informed.
We’ll tell you about buyer activity, reactions, and
keep you up to date on market influences.
Liaison With Professionals. We are
often asked to provide contact with attorneys, appraisers,
inspectors, surveyors, and others.
Marketing Your Property
Mel Schoenfeld directs our marketing efforts.
He was Creative Director for major NYC advertising agencies
and CEO and Creative Director for his own award-winning
company with offices in New York and New Orleans. His
agency did public relations, radio and TV, direct mail,
print, promotion, signage and more.
Advertising and Promotion. We will prepare an advertising
and promotion plan to reflect the quality of your property,
and to reach your target audience effectively.
Open House. We host open houses at
your convenience. These are orchestrated for maximum
impact. There are two approaches: Broker Open Houses
and Customer Open Houses. We find that the most controllable
and efficient Open House is held with Brokers. We provide
them with selling information, and personally conduct
the tour of the home and property.
Internet Worldwide. Your property
gets immediate attention through the Internet. By combining
our advertising professionalism with high-powered computer
technology, up-to-the-minute information is available
to potential buyers and cooperating brokers 24 hours
Customized Advertising. Our agency’s
advertising appears regularly in local, regional and
national media. We develop a distinctive personality
for your property. We custom-design the advertising
and media plan to fit the audience and the specific
needs of your property.
Direct Mail. We send innovative direct
mail to targeted audiences locally and in your major
Color Brochures. We design and produce
literature for distribution to prospects and brokers.
Signage. In addition to the complete
marketing program, we generate increased visibility
and attention with our distinctive signs.