1501 County Route 28
Chatham Center
Valatie, NY 12184

Phone: (518) 392-7701


Are you Selling and Looking for a Hudson Valley Real Estate Agent?

The key to selling your Columbia County home quickly is the marketing program which will give you maximum exposure and obtain the highest possible price. It makes sense to coordinate all your marketing efforts through one knowledgeable Hudson Valley Real Estate Company.

Managing Your Property

Market Evaluation. We provide a free market analysis to help you determine the best selling price. We also offer suggestions on how you might enhance the appearance of your property to help achieve the best sales price possible.

Full Broker Participation. As members of the Columbia County and Northern Dutchess Multiple Listing Service we encourage co-broking. To this end we prepare and distribute informative packages to hundreds of New York brokers and agents. We also send information to a select group of brokers in western Massachusetts.

Coordinated Servicing. We answer all inquiries, schedule all appointments and are present whenever your property is shown. We qualify all prospective buyers and make sure you are not burdened with countless annoying details of selling your property.

Progress Reporting. We keep you informed. We’ll tell you about buyer activity, reactions, and keep you up to date on market influences.

Liaison With Professionals. We are often asked to provide contact with attorneys, appraisers, inspectors, surveyors, and others.

Marketing Your Property

Mel Schoenfeld directs our marketing efforts. He was Creative Director for major NYC advertising agencies and CEO and Creative Director for his own award-winning company with offices in New York and New Orleans. His agency did public relations, radio and TV, direct mail, print, promotion, signage and more.

Advertising and Promotion. We will prepare an advertising and promotion plan to reflect the quality of your property, and to reach your target audience effectively.

Open House. We host open houses at your convenience. These are orchestrated for maximum impact. There are two approaches: Broker Open Houses and Customer Open Houses. We find that the most controllable and efficient Open House is held with Brokers. We provide them with selling information, and personally conduct the tour of the home and property.

Internet Worldwide. Your property gets immediate attention through the Internet. By combining our advertising professionalism with high-powered computer technology, up-to-the-minute information is available to potential buyers and cooperating brokers 24 hours a day.

Customized Advertising. Our agency’s advertising appears regularly in local, regional and national media. We develop a distinctive personality for your property. We custom-design the advertising and media plan to fit the audience and the specific needs of your property.

Direct Mail. We send innovative direct mail to targeted audiences locally and in your major metropolitan areas.

Color Brochures. We design and produce literature for distribution to prospects and brokers.

Signage. In addition to the complete marketing program, we generate increased visibility and attention with our distinctive signs.

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